Quite a number of riders don't jump feet first into doing 200km (and longer) rides, but instead build up with a series of shorter rides. The Populaire event is meant to offer a shorter distance ride with all the aspects of a brevet, including brevet cards, controls, mass starts, time limits and the usual reliance on rider self sufficiency for route finding and dealing with pitfalls a rider might face out on the road, such as flat tires and having food and water enough to reach the next control.
As mentioned, this will be SFR's first time holding this event. We expect to learn a lot and use that knowledge for the next time we hold this event in 2010. If you read this and are interested in participating or supporting this event, please send mail to email@example.com. Thanks for reading."